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Privacy Policy

Last updated: April 28, 2026  ·  Effective date: April 1, 2024

This policy explains how Smart Beverage Solutions B.V. collects, uses, and protects your personal data in accordance with the EU General Data Protection Regulation (GDPR).

1. Who We Are

Smart Beverage Solutions B.V. ("we", "us", "our") operates the website at https://smoothie-machine.com and the SmoothieMachine service. We are the data controller responsible for your personal data.

Registered address: Lage Brink 5, 7317BD Apeldoorn, The Netherlands

Email: info@smartbeveragesolutions.com

Phone: +31 55 540 1292

2. Data We Collect

We may collect the following categories of personal data:

Contact & enquiry data — name, company name, email address, phone number, and message content when you submit our contact or quote request form.
Usage data — pages visited, time spent on pages, browser type, device type, and IP address (collected via analytics cookies, only with your consent).
Cookie data — your cookie preferences stored in your browser's local storage.

We do not collect payment card data. Payments are processed by certified third-party payment processors.

3. How We Use Your Data

We use your personal data for the following purposes:

Responding to enquiries — to reply to your messages and provide quotes or demos (legal basis: legitimate interest / contract performance).
Improving our website — to understand how visitors use our site and improve the user experience (legal basis: legitimate interest, subject to consent for analytics cookies).
Legal compliance — to meet our obligations under applicable law (legal basis: legal obligation).

4. Cookies & Tracking

We use two categories of cookies:

Essential cookies — strictly necessary for the website to function (e.g., storing your cookie preferences). No consent required.
Analytics cookies — used to measure traffic and usage patterns (e.g., Google Analytics). Only activated if you click "Accept All" in the cookie banner.

You can change your cookie preferences at any time by clearing your browser's local storage or by refreshing the page and adjusting your preferences in the cookie banner.

For full details, see our Cookie Policy.

5. Sharing Your Data

We do not sell your personal data. We may share it with:

Service providers — companies that help us operate the website (e.g., hosting, form processing, analytics). They are contractually bound to protect your data and may only use it for the purposes we specify.
Legal authorities — if required by law or to protect our legal rights.

All processors we use are either based in the EU or operate under appropriate data transfer safeguards (e.g., Standard Contractual Clauses).

6. Data Retention

We retain your personal data only for as long as necessary:

Contact form submissions — retained for up to 2 years to follow up on business enquiries.
Analytics data — retained in aggregated, anonymised form.
Cookie preference — stored in your browser until you clear it.

After the retention period, data is securely deleted or anonymised.

7. Your Rights (GDPR)

Under the General Data Protection Regulation (GDPR), you have the following rights:

Right of access — request a copy of the personal data we hold about you.
Right to rectification — request correction of inaccurate data.
Right to erasure — request deletion of your data ("right to be forgotten").
Right to restriction — request that we restrict processing of your data.
Right to data portability — receive your data in a structured, machine-readable format.
Right to object — object to processing based on legitimate interest.
Right to withdraw consent — withdraw consent for analytics cookies at any time.

To exercise any of these rights, contact us at info@smartbeveragesolutions.com. We will respond within 30 days. You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl.

8. Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data in transit.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy or about how we handle your personal data, please contact us:

Smart Beverage Solutions B.V.

Lage Brink 5, 7317BD Apeldoorn, The Netherlands

Email: info@smartbeveragesolutions.com

Phone: +31 55 540 1292

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